Privacy Policy
Last Updated: 06/10/2025
Business Name: Step-Ahead Renovations & Design LTD
Website: https://stepahead-renovations.com
Registered Address: [Insert Address]
Email: [Insert Contact Email]
1. Introduction
This Privacy Policy explains how Step-Ahead Renovations & Design LTD (“we”, “our”, “us”) collects, uses, and protects the personal information you provide when using our websites, including:

• https://stepahead-renovations.com

• https://landing.stepahead-renovations.com

• https://store.stepahead-renovations.com

We respect your privacy and are committed to protecting your personal data in compliance with the UK Data Protection Act 2018, the UK GDPR, and other relevant data protection laws.
By using our website or submitting your information, you agree to the terms of this Privacy Policy.
2. Information We Collect
We collect information directly from you, automatically through our website, and from third-party services (like Google Ads or Analytics).
2.1 Information You Provide Directly
When you fill in our quotation, contact, or booking forms, we may collect:

• Full name

• Email address

• Telephone number

• Address or postcode

• Project details (e.g., bathroom size, renovation preferences, budget)

• Uploaded files or photos (e.g., design plans or room photos)

• Any additional information voluntarily provided

2.2 Information Collected Automatically
When you visit our site, we automatically collect certain data:

• IP address

• Browser type and version

• Device type and operating system

• Pages visited, time spent, and navigation paths

• Referring websites or search terms used

• Cookies and similar technologies (see Section 7)

2.3 Information From Third Parties
We may receive information from:

• Google Ads & Analytics for visitor metrics and ad performance

• Social media platforms (if you interact with our ads or posts)

• Lead-generation partners or marketplaces (e.g., Checkatrade, Bark, Trustpilot)

3. How We Use Your Information
We use your personal data for the following purposes:
3.1 Service Delivery

• To provide quotations for bathroom renovation, fitting, and related services

• To contact you regarding your submitted quote, project, or inquiry

• To manage appointments, surveys, and site visits

3.2 Marketing and Advertising

• To show relevant advertisements via Google Ads, Facebook Ads, and other platforms

• To measure ad performance and improve targeting through cookies and analytics

• To send occasional promotional messages (where you’ve given consent)

3.3 Analytics and Improvement

• To monitor and improve website performance

• To understand how users interact with our website and ads

• To detect and prevent technical or security issues

3.4 Legal and Compliance

• To comply with applicable UK laws and regulations

• To respond to legal requests or enforce agreements

4. Legal Basis for Processing (UK GDPR)
We process your personal data under the following lawful bases:
PurposeLegal Basis
Responding to quote or contact requestsContractual necessity
Marketing communicationsConsent
Analytics and ad trackingLegitimate interests
Legal or regulatory obligationsLegal obligation
You may withdraw consent for marketing at any time by contacting us at [Insert Contact Email] or clicking “unsubscribe” in marketing emails.
5. Data Retention
We retain personal data only as long as necessary for the purposes stated above:

• Quote and project details: up to 3 years

• Customer contracts and invoices: 6 years (for tax purposes)

• Google Analytics and Ads data: typically retained for 26 months

After this period, data is securely deleted or anonymised.
6. Sharing Your Information
We do not sell your personal data.
We may share limited data with trusted third parties strictly for operational purposes:
RecipientPurpose
Google LLCAnalytics, Ads conversion tracking
Email service providersTo send confirmations and updates
Payment processors (if applicable)To handle transactions securely
Subcontractors / fittersTo prepare accurate project quotations
Regulatory authoritiesTo comply with legal obligations
All third parties are required by contract to handle your data securely and in compliance with UK data protection law.
7. Cookies and Tracking Technologies
Our website uses cookies, pixels, and tracking scripts to improve user experience and analyse traffic.
7.1 Types of Cookies

• Essential Cookies: required for website functionality

• Analytics Cookies: used by Google Analytics to understand visitor behaviour

• Advertising Cookies: used by Google Ads and Facebook Pixel to display relevant ads

7.2 Managing Cookies
You can adjust your browser settings to refuse cookies or delete existing ones.
However, disabling cookies may affect site functionality.
For more details, visit https://policies.google.com/technologies/ads.
8. Google Ads & Remarketing
We use Google Ads conversion tracking and remarketing tags to measure campaign effectiveness and show relevant ads to previous visitors.

• Google may use cookies to serve ads based on your prior visits to our website.

• You can opt out of personalised advertising by visiting:
  https://adssettings.google.com/

9. Your Data Protection Rights (UK GDPR)
You have the following rights under UK data protection law:

1. Access – Request a copy of your personal data.

2. Rectification – Correct inaccuracies in your data.

3. Erasure – Request deletion of your data where applicable.

4. Restriction – Limit how we process your data.

5. Data Portability – Request transfer of your data to another service.

6. Objection – Object to certain processing (e.g., marketing).

To exercise your rights, contact us at [Insert Contact Email].
We will respond within 30 days as required by law.
10. Data Security
We implement appropriate technical and organisational security measures to protect your personal information from:

• Unauthorised access

• Accidental loss or destruction

• Alteration or disclosure

Examples include HTTPS encryption, limited access to staff, and secure data storage.
11. International Data Transfers
Some third-party providers (e.g., Google LLC) may store or process data outside the UK or EEA.
We ensure all such transfers are safeguarded under the UK International Data Transfer Agreement (IDTA) or EU Standard Contractual Clauses.
12. Third-Party Links
Our website may contain links to other sites (e.g., suppliers, partners, review platforms).
We are not responsible for the privacy practices or content of these external websites.
13. Updates to This Policy
We may update this Privacy Policy from time to time.
The updated version will always be posted on this page with a revised “Last Updated” date.
14. Contact Us
For any questions, complaints, or requests regarding your personal data, please contact:
Data Protection Officer
Step-Ahead Renovations & Design LTD
Email: [Insert Contact Email]
Address: [Insert Registered Address]
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk/.